In this video, I'm going to share with you one of the ways I like to do cold market prospecting on Facebook.

Most people like to complicate things but I'm going to try to keep it as simple as possible so that you can use this strategy in your business to generate more quality leads and sales.

Are you afraid of doing Facebook Ads because you think you are going to lose a lot of money?

Don't worry. You are not alone. I used to think the same thing too.

That was before I knew how to do it the right way and when I learned how to do it the right way, I soon realized that it was not as hard as I thought after all.

Cold Market Prospecting: Using Facebook Page Post Engagement Ads

 

cold market prospecting

OK…so let me ask you a question…

How cool would it be to generate leads and sales on complete autopilot working only 1 hour per day doing cold market prospecting?

Sounds pretty sexy right?

Of course it does…

And this is absolutely realistic with Facebook Page Post Engagement Ads.

So, what is a Page Post Engagement Ad and how does it work?

A Page post engagement ad is a post that you post on your fan page and Facebook will help you get more likes, comments and shares.

When people like your fan page, they may see your post in their news feed, the stream of info from their friends, family and things they like…including YOUR business.

So when you run an ad on your fan page to get more post engagement, it will reach more people who like your page as well as new audiences you choose by location, geneder, age, and intersest….

…and this is a great way to do cold market prospecting on Facebook.

That means you can get more eyeballs on your post and more and more people will engagement with the post you make and this will help you build your brand and share your message with more people on Facebook and by doing so…

…you'll be able to reach your business goals.

But here's the thing….

And this may be somewhat of a disappointment to you…

Facebook does not like SPAMMERS.

So, you have to be really strategic with your post so that your post gets approved by Facebook because if the post comes off as ‘spammy', your ad will not get approved.

So, the best way to do this is simply by sharing a story.

People love stories…and the more stories you share without sounding like you are begging for a sale or without sounding like an icky sales person…

The more likes, comments, shares, leads and sales you're going to make.

So here are 3 tips to help you get started with your cold market prospecting efforts using Facebook page post engagement ads.

     1. Be Authentic and Share Your Struggle and your breakthroughs or victories.

Remember, facts tell stories sell and just like people like a good movie, they love to read a good story on social media. It doesn't have to be super long…although long posts work really well too.

     2. Give a strong call to action.

Tell them exactly what you want them to do (click the link, like, comment, share, etc.). By telling people what to do, you will get more interactions and leads.

     3. Follow up and connect.

If you have people opting into your list (and you should have a list if you want to build an online empire) you should have automated emails and even SMS text messages going out to them.

And if people are liking and commenting on your posts, you should be reaching out to those people personally and starting a conversation with them.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself - Peter Drucker Click To Tweet

Cold Market Prospecting: CASE STUDY VIDEO DOWNLOAD!

So, as you can see…. cold market prospecting is pretty easy when you know a few basic principles.

Once you start implementing these basic techniques, generating leads and sales for your business becomes as easy as apple pie.

If you want to see the case study of how I generated 436 leads and enrolled 3 new members into my business in just 7 days from 1 Facebook page post engagement ad…

…I have a free video where I walk you through the entire process and show you how to set up a Facebook Page Post Engagement Ad so you can start doing “cold market prospecting” too.

You can grab that free training by clicking on the banner here:

cold market prospecting

new me

 

 

 

Lisa Torres
Internet Network Marketing Coach
Have questions? Click here to chat with me on Facebook

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