When it comes to creating the best email subject lines that convert your leads into sales, you must first understand their pains and frustrations if you want them to pull out their credit card and buy from you.
When I send out emails to my list…
…my main goal is to always make sure that my content is based on pure value that identifies problems and offers solutions.
And over the past 10 years that I have been studying and practicing email marketing, I can tell you that the most important aspect of an email is the subject line.
Because it is the very first thing that your prospect (the person with the money in their bank account) see's.
One of the reasons why so many entrepreneurs fail at converting people into their business as a customer, rep, client, etc…
…is because they always lead with a pitch instead of value.
Remember….VALUE FIRST, and then sales will follow.
Your emails can't always be a pitch fest on trying to get people to buy your product or service or join your business opportunity.
That hardly ever works.
The bulk of the emails that you send out should focus more on creating solutions to problems that will get your prospect excited to buy from you.